People & Places

People and Places is one of the top real estate developers in Egypt. Aiming at being the next generation of community markers, it constantly delivers state-of-the-art developments in strategic locations all over the country, creating unparalleled value for its clients. 

People and Places delivers authentic, sustainable, and matchless elegance that adds value to the community. It designs human-centric gated communities that nourish human connections and heighten its residents’ wellness. The company found a very intriguing connection between people & places, that what makes a place special is its people. That’s why, one of the firm’s core values is developing a community where its like-minded, free-spirited residents come together and experience a heightened quality of life.

People & Places is considered one of the innovative community developers in Egypt because of its profound values. It is a design-driven company, that doesn’t only design for an aesthetic appeal. It plans real human experiences that will accordingly enhance its clients’ lifestyles. People and Places develop communities that are family-centric, harmoniously blending natural elements and revolutionary architecture. 

The company is grounded in authenticity which is constantly depicted in its projects. The developments of People and Places exhibit a one-of-a-kind collection of features that are aimed at the firm’s sophisticated clientele’s utmost satisfaction and convenience. Its residential gated communities will inspire future generations. 

For this sake, People & Places Company is sustainability-focused. Its compounds and resort projects enrich the local communities. The developments of People and Places are smart, and green, and improve operational efficiency, thus, enhancing its homeowners’ quality of life. 

People and Places: How It All Started

Founded in 2022, People and Places launched a magical event at the Great Pyramids of Giza to announce its entrance to the real estate market in Egypt. A month later, it launched its first flagship project on the shores of the Mediterranean Sea, The Med North Coast Resort. 

People and Places Company is the distinctive outcome of four innovative players in the real estate industry, and its owners and founders are:

• Khaled El Assal: with more than 45 years of experience in both local and international sectors in real estate, commercial, hospitality, and more.
• Mohamed Khaled El Assal: who is always focused on utilizing the latest technology and sustainable practices in the company’s developments.
• Karim Khaled El Assal: an entrepreneurship leader with a strong sensation of the market’s changes and dynamics. 
• Nabil Amasha: a renowned corporate entrepreneur who is passionate about innovation and transformation. His multidisciplinary experience exceeds 25 years in hospitality, logistics, and real estate, across the Middle East. 

The Med’s Beach Opening was in 2022, with exquisite events and tailored experiences to offer the clients of People & Places a glimpse into the coastal lifestyle the company promises to deliver. 

People and Places Partners 

People and Places partnered with various figures to build its state-of-the-art real estate developments in Egypt. From hospitality to innovation, the company balanced between luxurious units and distinguishing features.

People and Places partnered with Campbell Gray Hospitality in 2022 to deliver its unparalleled services. Campbell Gray is a British hospitality chain that focuses on creating, designing, and operating a wide range of world-class hotels as well as signature restaurants, bars, private clubs, and wellness facilities.

Additionally, People & Places signed its partnership with LA7 to introduce the first fitness and wellness hotel in Egypt, in The Med Ras El Hekma Resort. Both figures share a philosophy that prioritizes people and building a heavenly destination for those seeking an active and healthy lifestyle. The hotel will feature top-tier facilities and impeccable services. It will serve as a fitness retreat with matchless sports programs. 

Residential Developments by People and Places in Egypt

The company built an outstanding portfolio featuring its fancy real estate projects in the country. One of the finest developments by People and Places is in the heart of a prestigious living destination in the West of Cairo, New Zayed. The project was launched in November 2023. 

People and Places Company is the owner of Hills of One Compound, one of the most luxurious gated communities in Egypt. The project sprawls over 168 acres of land in New Zayed. It exhibits a broad range of premium amenities, such as vast greenery, lush landscapes, water bodies, an entertainment hub, a top-notch sports area, swimming pools, a commercial area, a community center, two international boutique hotels, and a lake-floating restaurant. You can find a lavish collection of villas for sale in Hills of One.

Additionally, People and Places developed Pine Lanes inside Hills of One Compound, featuring a lakeside club, Sphinx Plaza, Boulevard with scenic views, and a music & entertainment hub. There are elegant apartments, duplexes, standalone villas, and townhouses for sale in the neighborhood. 

Fancy Resort and Hospitality Projects by People & Places in Egypt

The successful story of People and Places started by launching The Med North Coast Resort. It is the company’s first flagship project that offers a flawless coastal escapade to its clientele. The Med covers 307 acres of lush land in Ras El Hekma, and it is ideally located on the 195th km of Alexandria - Marsa Matrouh Road. 

People and Places implemented a broad range of premium amenities in The Med Ras El Hekma Project, from five-star boutique hotels with first-class hospitality services to a central clubhouse with an infinity pool with an 1800 sqm elevation, a fully equipped gymnasium, a fancy spa, beauty centers, waterfalls, sparkling lagoons, a beach town with a variety of restaurants, cafes, and retail outlets, and a sustainability Park. 

People and Places developed a lavish collection of cabins, duplexes, standalone villas, twin houses, and townhouses in The Med, as well as a luxurious set of branded and finished apartments. 

Furthermore, as mentioned above, People & Places partnered with Campbell Gray Hospitality to introduce its wellness and hospitality concepts in The Med Ras El Hekma. The resort features Le Gray Beach Hotel and Residences with a broad range of apartments, standalone villas, lofts, and penthouses for sale. 

Campbell Gray Hospitality also manages Le Club in The Med North Coast, implementing its unparalleled services.